Sydney Sweeney under fire for ‘disgusting’ lingerie ad posing as beloved child character
Sydney Sweeney under fire for ‘disgusting’ lingerie ad posing as beloved child character
Lauren Martinez Wed, October 21, 2026 at 6:32 PM UTC
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Sydney Sweeney faces back;ash for newest lingerie ad -Credit:Getty Images (Getty Images)
Sydney Sweeney is facing a new level of backlash after revealing the latest ad for her SYRN lingerie line, in which she poses as a beloved child character to promote the new holiday shop.
The actress, 29, shared a glimpse of the new holiday collection in a video posted to social media on Wednesday, October 21, but some were outraged and even cried that it was “disgusting” after realizing she had mimicked Cindy Lou Who from The Grinch to promote the launch.
The launch and backlash came shortly after she left little to the imagination with her “send Nudes” collection, which also drew major backlash.
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Fans took to the comments to share their concerns, with one user writing, “this woman is DISGUSTING,” and another agreeing, “this is disgusting fr.”
“Making a child character sexual isn’t it….and yes it is that deep,” another person fumed, while another person questioned, “Why is she posing as child characters in a lingerie ad?”
Another remarked that it was the wrong move for the actress, who is no stranger to controversial ads.
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“Is she actually turning Cindy Lou, the ourest sweetest child into a sex symbol!?!? Fire that creative director and get a brain Sydney Sweeney,” one person wrote.
The video begins with Sweeney sitting in a chair while wearing a cozy sweater and short shorts as she digs into a bowl of ice cream and watches the television–which starts with scenes of her posing as the iconic character, with her hair in the signature braided style.
In the clip, the Cindy Lou Who version of Sweeney carries presents while wearing a short fur lined-cape and blue plaid short nightgown, before then standing next to the Christmas tree and playing with a strong of lights while fully clad in plaid pajamas.
The video then sees her emulate other characters as she wears significantly sexier items from the collection including a seductive black lace body bodysuit, a red bra and panties with large bow, and an ice blue ensemble featuring lace and a thong.
The backlash comes off of a year where Sweeney has continued to face scorn over various campaigns she has had, both for her brand and for others.
She recently faced backlash from female athletes after posing naked in ads for a sports betting site, where she used strategically placed sports balls to cover up certain parts of her body.
She also faced significant scorn in 2025 after a viral American Eagle Jeans ad, where she was accused of promoting eugenics with word play on “genes” and “jeans.”
Source: “AOL Entertainment”
