Oura deceived customers about faulty sleep feature, lawsuit alleges
Oura deceived customers about faulty sleep feature, lawsuit alleges
Rob Taub Sun, August 23, 2026 at 1:16 AM UTC
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(NewsNation) — The smart ring maker Oura allegedly misinformed consumers about the accuracy of its sleep tracking features, according to a new lawsuit.
The complaint, filed this week, claims the company's rings are incapable of measuring physiological signals needed to assess sleep quality or determine sleep stages.
"They instead rely on AI-generated estimates that have “a coin flip’s chance of being correct,” according to the lawsuit.
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For years, Oura customers have ripped the company, voicing their frustration with the smart ring’s sleep accuracy.
"Oura sold expensive tracking rings, priced at $300 and up, advertising exactly that: that Oura rings are capable of seeing what only a hospital sleep lab can see, including the four different stages of sleep,” the complaint states.
The lawsuit also notes Oura told customers its rings execute 79% accuracy in their measurements. Furthermore, the company recently claimed those rings had 95% sleep-staging accuracy compared with clinical sleep labs.
“Oura did not just claim to measure a heartbeat or a temperature, but the exact stage of sleep the wearer is in—which in reality requires electrodes in the scalp and sensors on the eyes, as only a hospital or other clinical setting can do," the filing notes.
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Source: “AOL Money”
